Overview: Established in 2000, NatureAir is committed to sustainable aviation. It has grown from flying nearly 41,000 passengers in 2002 to over 140,000 in 2008 and offers 74 daily flights to 17 destinations in Costa Rica and Panama.

Objective: As the first airline to reach the milestone of being 100% carbon neutral, NatureAir sought to take advantage this status to generate positive publicity and enhance its reputation as the most environmentally friendly airline in the world.

Strategy: Adventure Media positioned NatureAir in the consumer travel press as a caring organization, committed to preserving threatened rainforest in the Osa Peninsula of Costa Rica; while offering access to remote areas of Central America. Touting their business and sustainability models as well as vacation packages to the beautiful and desirable destination of Costa Rica, we were able to capture the attention of major news outlets as well as websites and blogs.

Results: As a 5+ year Adventure Media client, NatureAir has enjoyed consistently outstanding press coverage including an appearance on CNBC with Erin Burnett, feature articles in National Geographic Adventure, Airline Business Publications, and many other trade and consumer publications, websites and blogs. In fact, in 2007 alone, NatureAir achieved an ROI on its Adventure Media service fees of over 800% based on industry standard ad equivalency calculations.

Testimonial: Dear Nancy and Bobbi and Carolyn, 

Thank you!  A great year and a darn good ROI. Carolyn - thank you for your efforts - you have a lot of positive energy that relates and translates our brand well to the media.   Alexi Huntley Kajhavi, Commercial Director, NatureAir, S.A.

Overview: Breckenridge is a skier and snowboarders’ utopia with four interconnected mountains and 2300+ skiable acres. It is also a year round destination with world class events and activities in every season.

Objective: Highlight the unique town festivals, events and recreation in the media to broaden the perception of Breckenridge as much more than a ski destination.

Strategy: Presenting the image of Breckenridge as a four-season destination, Adventure Media distributed compelling news and information to consumer magazines, newspapers and freelance writers who informed their readers of the fun opportunities in Breckenridge. Promoting women-only trips, summer and winter festivals and organizing press visits have all resulted in media coverage which has achieved the goal of higher visitor.

Results: During its 8 year relationship with Adventure Media, Breckenridge has received coverage in many heavy hitting publications including NY Times Travel, Ski Magazine, USA Today, The Denver Post,True West Magazine and numerous others.

Testimonial: "Adventure Media is an effective way to have Breckenridge press releases, media trip opportunities and pitches distributed to adventure travel focused journalists. The staff is made up of PR pros who research opportunities and aid in the distribution of our news to appropriate and interested contacts. Adventure Media is a PR agency without the extreme costs.”   - Carly Grimes, Communications Director, Breckenridge Resort Chamber.

Overview: OARS has grown into the largest and most diverse river company in the western U.S., running the country's most renowned rivers and even branching out into international waters.

Objective: First established as a whitewater operator, OARS has expanded its offerings over the past 35 years to include unique trips that appeal to all types of adventurous souls. OARS sought out Adventure Media to supplement its in-house media marketing effort and create exposure for its unusual adventures.

Strategy: Adventure Media was charged with providing both widespread and focused distribution of press materials by OARS. Their offerings of everything from wine themed raft trips to women only experiences as well as international destinations requires reaching niche markets. Search engine optimized distribution has also been utilized to deliver results suited to this client’s need.

Results: The unique partnership between OARS and Adventure Media has resulted in an extremely high press profile for our client which is consistently featured in the “50 Tours of a Lifetime”, “Best Outfitters Surveys” and included in best new and classic trips in all major travel and outdoor magazines.

Testimonial: "You guys rock!" - Owner Steve Markle

Overview: Celebrating 27 years in 2009, AdventureWomen, Inc. is the oldest worldwide adventure travel company for active women over 30. 

Objective: Increase press coverage for women only trips and highlight company 25^th anniversary. Owner Susan Eckert has an excellent reputation in the travel and adventure industries and wanted to highlight specific trip itineraries through enhanced press coverage.

Strategy: Adventure Media has written news releases and pitched story ideas to travel and lifestyle magazines, newspapers and their syndicated services, freelance writers and to the internet. 

Results: During its relationship with Adventure Media, AdventureWomen has been featured on The Today Show and received print coverage in the NY Times, Budget Travel, USA Today and Girlfriend Getaways.

Testimonial: "Adventure Media works hard to provide AdventureWomen with good results. My account manager, Stephanie Moreland is a delight to work with – very professional. They’re the best value in the industry.” - Susan Eckert, Founder and CEO AdventureWomen.

Overview: From float trips to fishing to skiing, Boise has it all. While its outdoor recreation attracts people to Boise, its cultural amenities keep them coming back.

Objective: Increase visitorship to the Boise area by raising awareness of the diversity of this hidden gem; convention facilities, shopping dining, climate, sports and recreation.

Strategy:  By contacting magazine editors in our press campaign for Boise, ATMS was able to capture their attention with spectacular results. Utilizing compelling press documents and personal contact with specific editors, we provided information which was a match to their editorial focus.

Results: Since retaining Adventure Media in 2003, Boise has enjoyed outstanding exposure through a variety of national media outlets. Highlights include a full length feature article in National Geographic Traveler, Named the #1 adventure town in the U.S. by National Geographic Adventure, a 36 hours in Boise feature in the NY Times and a Boise restaurant feature in Food and Wine.

Testimonial: "Thanks for many years of good results. You have literally put Boise on the map!" - Laurie McConnell

Overview: Morgan’s Rock Hacienda and Ecolodge is a pioneer in tourism development in Nicaragua, being the first hotel seeking to combine strict ecological guidelines (following the CST, Certification for Sustainable Tourism guidelines developed in Costa Rica) and appealing to an upscale market providing high levels of service and world class facilities.

Objective: Morgan’s Rock looked to Adventure Media to assist with the launch of this brand new rainforest eco lodge. We began working with them before they were even open and have guided their press program for six years. Riding the wave of interest in sustainable development and eco lodges, Adventure Media has produced a press campaign recognized as not only promoting our client, Morgan’s Rock but also raising awareness for travel to Nicaragua.

Strategy: To introduce this new eco lodge to the traveling public through the consumer travel press in North America. Touting their sustainable development and eco consciousness, Adventure Media positioned Morgan’s Rock as the happening place in an emerging country. We have organized press trips, editor visits, and utilized news releases, story pitching and account manager time to achieve consistent and solid results.

Results: Media coverage for Morgan’s Rock has been extensive across a broad range of publications including an eight-page feature in Town and Country Magazine, a six-page feature in Conde Nast Traveler as well as coverage in the NY Times, National Geographic Traveler, The Wall Street Journal, Sports Illustrated, Travel and Leisure, Men’s Journal, In Style Magazine and numerous others.

Testimonial: "We are extremely satisfied in choosing Adventure Media and take pleasure in your professionalism and dedication to Morgan's Rock Hacienda  & Ecolodge. Thanks to ATMS, Morgan's Rock has been recognized through its publications in magazines of great prestige worldwide." - Ms. Claire Poncon, Owner