Maria Elena Price Named to the Advisory Board of the ATTA

Maria Elena Price Named to the Advisory Board of the ATTA


Bicycle Tour Operator Maria Elena Price Named to the Advisory Board of the Adventure Travel Trade Association

 Fort Collins, CO April 5, 2016 – The Adventure Travel Trade Association (ATTA); announced the addition of four new members to its advisory board, including Maria Elena Malpezzi Price, co-owner of ExperiencePlus! Bicycle Tours of Fort Collins.

The ATTA’s advisory board is made up of a diverse group of ATTA member travel industry leaders who lend their voice and bring strategic perspectives from representative membership categories that contribute to the ongoing direction of the ATTA. The board has been in place since 2004. The full advisory board can be reviewed here.

“Each of our advisory board members brings an important account of what’s happening in her or his sector of the adventure travel industry,” said ATTA President Shannon Stowell. “Price is well-suited to represent the hundreds of inbound and outbound tour operators from around the globe who are members of the ATTA and our community will benefit greatly from her experience.”

Award-winning bicycle tour operator ExperiencePlus! was founded in 1972 by Rick and Paola Price, the company is now owned by the couple’s travel-savvy daughters, Maria-Elena and Monica Price, who were recognized in 2011 by National Geographic Traveler in their “Ten Great Tour Guides” roundup.  With a deep family heritage of international bike touring experience, the Experience Plus! team boasts over 40 years of bike travel expertise and a logistically strong presence in Europe and North America with its impressive tour and bike fleet headquarters in Italy - and its sales and administrative base in Colorado.

For further information on tour departures and itineraries please visit or Media contact: Nancy Harrison,  970-568-7423,, Click Here for Media Kit.

More about ExperiencePlus!

Award-winning bicycle tour operator, ExperiencePlus! has been family-owned since 1972. The first U.S. based tour operator to offer bicycle tours in Italy, ExperiencePlus! has since expanded to include tours in 22 countries, blending true cycling expertise with innovative routes and off-the-beaten-path immersion.

ExperiencePlus! is a pioneer in providing lightly guided tours and is a specialist in finding the balance between just enough support and freedom to explore. Guests are hosted by locals who assure the best experience possible – from mapping out the route marked with chalk arrows and delivering luggage to hotels, to conducting briefings each morning and de-briefs at dinner. Local guides are never far away while still allowing cyclists to ride at their own pace.

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