When travelers brave the ‘tough sells,’ it’s possible everyone wins

By Jon Marcus | GLOBE CORRESPONDENT - NOVEMBER 10, 2017

"Some hard-sell destinations aren’t rebounding from drop-offs in tourism. They’re trying to attract it in the first place.
"Jehiel Boner visited Jordan, for example, as digital community manager at the cycling tour company Tripsite, which has added an itinerary there."

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